The Note Beneath
I am André Bonilla-Florez, a brand strategist, designer, and storyteller who believes every brand has an asterisk — a story waiting to be told. With a background spanning global tech companies like Apple, Google, and Accenture, I bring together strategy, brand, and design to craft identities that resonate beyond visuals.
Rooted in my Colombian heritage and shaped by years of working across New York and Austin, I combine analytical thinking with creative vision. My work is about uncovering the why behind every brand, translating it into design systems and narratives that build clarity, trust, and emotional connection.
Whether leading brand identity projects, developing marketing strategies, or creating storytelling frameworks, I focus on helping organizations grow with meaning. For me, design is not decoration — it’s direction, identity, and strategy made visible.
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